Advertising
SMSey.com to the public is a free SMS service and a SMS resource centre. It is available for free and is open to any person who needs a Kenyan SMS address that is active. When a member, one can send free SMS to any other SMS address including to those that are not members of the website.
How it works.
A SMS subscriber registers to the Service with their unique ID and after a short Verification Process to make sure they have access to the number registered, they can start using the free SMS service from SMSey.com. All SMS are Sent from the website but delivered to the specified cell phone. The recipient does not need to be a member of the website.
Advertising on SMSey SMS
A normal SMS message is made up of 160 characters. The free SMS is run through corporate sponsorship, so we allow the website user to send their message within the first 100 characters and we add a tagline advert to the rest of the SMS. So the final SMS is delivered to the recipient containing the message sent by the sender plus a 57 character ad from the sponsor.
Usually, this is a single sentence designed to get the attention of the recipient at the first glace. SMS is personal and cannot be ignored so this makes it the most effective and catching advertising. 57 characters is basically a text message and we can run different ads randomly from the same advertiser, which means you can create several taglines advertising the same product.
Why SMS advertising?
SMS advertising takes the case of one-to-one marketing one step further, since it allows companies to send personalized offers regardless of time and space boundaries. By employing all the characteristics of one-to-one marketing and augmenting them with features such as location awareness, ubiquitous customer reach, direct response and time independence, SMS advertising is emerging as a promising advertising channel. Factor analysis is employed for model generation and the outcome provides four main categories that may impact the effectiveness of the SMS advertising communication: campaign strategy, target, creative development, and source.
Compared to other forms of direct marketing, text/html message is cheap, very effective, and enjoys the highest recall rate of any advertising channel.
Anytime, anyplace, anywhere:
These terms simply cannot be applied to any other form of media. Through the SMS device in your pocket or your SMS, you can interact with the world via a range of services and a variety of technologies.
A new language of data communication has evolved where consumers can be reached through picture messages, text messages, SMS, radio and video content on the handset.
Simply put, we create SMS marketing opportunities for clients. Our offering has two sides: consultancy and campaigns. The SMS service is tailored for each client, depending on SMS marketing experience, expectations and aspirations.
SMS advertising is evolving as an extremely desirable method of target marketing for a range of market groups ranging in age from late-teens to middle aged. In many cases SMS advertising can be integrated into planned advertising campaigns to leverage response rates, or new campaigns can be built with SMS messaging as the primary mechanic.
SMS advertising has the unique capability of targeting consumers based on age group, gender, interest or even location. Through the SMS operator’s profiling of its users, advertisers can reach their target audience with much ease and through the SMS operator’s satellites advertisers can reach users based on their geographic location at a specific time.
At the core of SMSey.com’s strategy is its unique approach to personal profiling called e-personality. Every content decision taken by a user on the SMS phone reveals a little more about the user. E-personality is the reflection of the user’s needs, desires, and identity.
This allows the advertiser to maximize the impact of a campaign, making sure the right message reaches the right person at the right time and location, eliminating wasted advertising money.
